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Online-Ressource

Marketing research

text and cases

Verfasser: Wrenn, Bruce    
Verlagsort, Verlag: New York, Best Business Books
Umfangsangabe: xi, 395 p.
ISBN/ISSN: 0-585-48467-8

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Verfasser: T I T E L:
Marketing research
Hrsg./Bearb.: Hrsg./Bearb.: Sonst.Körpersch: HSTZusatz:
text and cases
Verf.Vorlag:
Bruce Wrenn, Robert Stevens, David Loudon
Verlagsort:
New York
Verlag:
Best Business Books
ISBN/ISSN:
0-585-48467-8
Preis/Einband:
electronic bk.
Jahr (Ansetzg):
c2002
Jahr:
2002
Umfangsangabe:
xi, 395 p.
Ill_Angabe:
ill
Format:
23 cm.
Begleitmaterial:
1 computer optical disc (4 3/4 in.)
Allg. Fussnoten:
Student data on CD accompanying the text is also available on floppy disk from The Haworth Press. - Includes bibliographical references (p. 379-383) and index
Allg. Fussnoten:
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills
DDC:
658.83
LC-Notation:
HF5415.2
Verbundkatalog:
HBZ
Verbund-ISN:
TT050005787
Lokal-ISN:
HL010172826
Zugang zum E-Book oder zu Verlagsangaben/Inhaltsverz.: Sprache:
eng
Art d. Werkes:
V
ErschLand:
XD-US
Ersch. Form:
m
Aufnahme am:
21.08.2014
Änderung am:
06.04.2021